Subscribers: Go to Reports SMB or Enterprise
Information on New Reports
Enterprise and SMB 2008 Market Forecasts
SMB Converged Applications Report
Read the Market Perspective: Has Unified Communications Found Its Killer App?
IUC Program Description:
A program of primary research-based intelligence and analysis providing market demand assessment and segmentation analysis of the IP Telephony (IPT) and Unified Communications (UC) markets. These markets are undergoing a major transition as the equipment manufacturers are shifting to a software-based architecture. This transition will impact all aspects of the IPT/UC solution. The IUC program analyzes the reaction of the Enterprise and SMB decision-makers to this transition and assesses how it will change their buying behavior.
IUC Scope:
- Market Demand Analysis covers all aspects of and IPT/UC Solution
- Desktop; Call Control; Applications; Services; Buying Decision Process
- SMB Market
- SB (Small Business 1-100)
- MB (Medium Business 101-500)
- Enterprise Market
- ME (Medium Enterprise 501-1,000)
- LE (Large Enterprise 1,001-10,000)
- VLE (Very Large Enterprise >10,000)
- Market Demand Segmentation by Geographic Region
IUC Reports (six reports)
- IPT and UC Solution in Transition
- Desktop, Call Control, Applications, Services, Decision Process
- Two Primary Research reports
- SMB Market Analysis (April)
- Enterprise Market Analysis (August)
- Microsoft’s Disruptive Impact on the Market
- iP Telephony and Unified Communications
- Two Primary Research reports
- SMB Market Impact (January)
- Enterprise Market Impact (October)
- Market Forecast Reports
- SMB Market Forecast (June)
- Enterprise Market Forecast (July)
- IUC subscribers also receive: Executive briefings on each of the four reports
Call-in support for clients requesting additional detail or market analyses
How does IUC Help Subscribers Make Better Marketing and Business Decisions?
The program examines how Business Value can be used as a competitive differentiator by asking the following questions:
- Which converged applications offer the highest perceived business value?
- What vertical markets represent the best opportunity for business value apps?
- What is the best model for supporting 3rd party apps that offer business value?
What is the purchase decision process for IP Telephony and how does in vary across different market segments and product/service offers?
- What are the most important purchase decision criteria for IP Telephony systems?
- What is the preferred bundled offer of Hosted IPT services for SMBs versus enterprises?
- Who actually makes the decision for IPT systems vs. services vs. converged apps?
Which segments of the market offer the best revenue opportunity for IP Telephony systems vs. services vs. converged applications?
- Which segments of the installed base have the highest IPT penetration and which have the lowest, and what is the size of the unpenetrated segments?
- To what extent are IPT-based software and services revenue projected to grow faster and exceed the revenue associated with IPT hardware?
- How does the revenue opportunity for IPT-based services (Life cycle, professional and Hosted) vary by market segment based on customer size?
Primary research studies utilize web-based surveys of InfoTech panels
- Panels include 4,000 Enterprise and SMB decision-makers
- Mix of CIOs, CEOs, CFOs, IT directors, telecom managers and data network managers
- These panels have been expanded to include International decision-makers
To request more information on the IUC program - please contact Mike O'Neill 973-602-0114 |
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